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The onset of web development owes a hand of prosperity to professional bodies across the globe. And the emergence of social media marketing has equipped every corporate with a formidable weapon to promote themselves to audiences in all parts of the world. Not only corporate institutions, but also educational bodies have employed Social Media Marketing as a technique to reach out to its audience. Californian Universities, British Universities, Vancouver Universities and many others; have availed to SMM to promote their programs to prospective students and their parents alike.
Social Media Marketing Joins Hands With Educational Institutes
SMM is an integral part of internet marketing and is the most utilized form of communication today. They help companies to promote themselves through various engaging tools to facilitate interaction with their appropriated target audience.
Taking advantage of the tools, various universities have now created blogs and fan pages on Facebook, MySpace, click here Twitter and Linkedin; the portals where most internet users hangout day in and day out.
Universities Take a Step Forward
There has however been a debate, on how Social Media Sites are impacting the students. Some assert that they act as a distraction. And with the growing advent of these sites, the students spend more time on them. On the contrary, a study by a group of researchers in Hong Kong and China, determine that these sites are impacting the children's social and academic behavior in a positive manner.
These platforms offer students a chance to mingle with other students and share queries, comment on certain issues and share other content with respect to the happenings of their university. Additionally, social networking tools allow universities to bridge the gap between students and faculty members hereby opening doors to healthy dialogues online.
In the process, it has become an enjoyable way to make the students an internal part of the university and disseminate university information through them.
Not only has it become easier for universities to captivate their target group of students but, it is also a cost effective and convenient mode of communication for educational institutions.
Moreover, information shared can be monopolized by the university head. Unethical and vulgar comments, pictures and videos, when added can be edited from these sites through the technical settings.
Universities use social websites to market themselves through achievements in extracurricular activities, student rewards, alumnus and acknowledgements. This is very much possible on social networking websites which open door to some great options in executing PR initiatives.
the Fight of Universities
Simply marketing the university is not enough. The fight to acquire the best and most ingenious tactics of marketing and advertising is still ongoing. The unstoppable usage of SMM as a tool has compelled Universities and strategists to discover more ways to promote their programs. But, the pragmatic outlook and utility of Social Media Marketing are invincible. This has attracted a number of educational institutions with the appeal of Internet has captured a large number of consumers. Over time, it has come to become one of the most appropriated mediums.

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